Matthew Carey

A Creative
Designer Front- End Web Developer

Hi, Nice To Meet You!

The greeting was in first person but the rest in third person. \_(ツ)_/

Matthew Carey is a self-starting front-end web developer specializing in intuitive user interfaces (UI) for web applications. His ability to do the heavy lifting of modern web development and design UI from a user perspective sets him apart from other developers and designers. Over the past 5 years, he has contributed to AdRocket™ app, WebFronts® eCommerce platform, and a wealth of internal applications.

A Brief History

In 2007, Matt received his Bachelor of Arts in Multimedia from the University of Advancing Technology, focusing on graphic design. He worked as a graphic designer for four years, creating digital and print ads, logos, window wraps, and billboards for car dealerships.

In 2016, he pivoted to web development and focused on the following core technologies: HTML, CSS, and JavaScript. He was hired at Retailer Web Services in 2017, received two promotions, and advanced to Front End Developer II.

For those who like bullet points. Major Accomplishments (TLDR)

Favorite Technologies & Tools:

  • javascript

  • HTML

  • CSS

  • vue

  • vite

  • VS Code

  • illustrator

  • figma

  • chart js

Professional Experience With:

  • Alpine JS,
  • Apache ECharts,
  • CSS,
  • Eclipse,
  • Figma,
  • GA4
  • Git,
  • GTM,
  • Cypress,
  • HTML,
  • Illustrator,
  • IntelliJ,
  • JavaScript,
  • Jest,
  • Photoshop,
  • RegEx,
  • SCSS,
  • SourceTree,
  • Svelte,
  • Vite,
  • Vue,
  • Vue Styleguidist,
  • Vuex,
  • Webpack,
  • XD,

Professional Contributions

AdRocket ™

AdRocket™,is an application that allows large-scale management of Google and Facebook advertising campaigns, reporting capability with interactive charts, and a wealth of other features.

As part of the development team, I created interactive mock-ups with Figma, implemented a new UI with Vue and Vuex, and created custom Vue components. Along with documentation and unit testing, I created user snippets to aid the team in development.

WebFronts ®

WebFronts® is an eCommerce platform for thousands of independent retailers in the appliance, mattress, and furniture industries. The platform consists of WebFronts app (CMS), RetailDeck app (inventory and pricing management), FlashTags (electronic shelf labels management tool), and a few smaller services.

While working on the platform, I had to solve a wide range of problems. From implementing Wells Fargo and Synchrony payment/financing integration at checkout, adding Google Analytics 4 and global site tags on a thousand plus retailer sites, to developing a system to display product and pricing information on electronic shelf labels (FlashTags).

Internal Applications

Retailer Web Services has a handful of internal applications the staff uses such as a Customer Relationship Manager (CRM), Mingle (digital promotions and IT management software), and Promo Central (development tool for digital promotions).

A large part of my role has been developing new features, bug fixes, and maintenance for several internal applications that staff utilize daily.

Major Accomplishments (TLDR)

  • AdRocket™:
    • UI design and development direction of the app.
    • Vue component paradigm and state management of AdRocket App.
    • Utilized Vue Styleguidist to create auto generated Front-End documentation.
    • Architected a Vue 3 component library to replace the Bootstrap Vue.
    • Utilized GitHub actions to create and publish a private GitHub package.
    • Implemented a UX/UI Survey for users to provide feedback for new workflows and features.
  • Promo Central
    • Architected an HTML Web Components and CSS library for Promo Central application used as a tool to develop promotional landing pages that could work in both a Java SSR eCommerce and a Next.js eCommerce platform.
    • Implemented a custom build script with NodeJS and Vite to auto-generate a documentation site based on JSDoc comments.
  • WebFronts®:
    • Deployed Global Site Tag (GA4, AdWords, UA) implementation to 1,000 plus retailer sites.
    • Created a GTM container template and JavaScript implementation guidelines to track GA4, and Google Ad conversion per AdRocket requirements.
    • Added Wells Fargo, PayPal, and Synchrony payment/financing options to the WebFronts eCommerce platform.
  • FlashTags:
    • Designed the FlashTags logo
    • Collaborated with another front end developer to design and build an an application to manage a retailer's set of ESLs and propagate them to the physical devices
    • Developed a way to generate electronic shelf labels (ESL) with HTML canvas for product and pricing info.